“Racing to Eye-catching Design”
NASCAR --- you’re thinking “fast,” “powerful.” So was Ecolab when they developed the NASCAR Auto Care Line. Bottles for the line were designed with a comfortable, streamline, ergonomic handle that allows the user to dispense the product with ease. A recessed panel protects the label and allows Ecolab to use three sides for labeling. Eye- catching graphics are on the front and side panels and there is still room for “how to use” information on the back panel.
But where does “fast” and “powerful” come in? The forward slant to the bottle shape gives the impression of moving forward. The metallic blue color of the bottles mimics an automotive paint finish look.