“Branding by Functionality”
Q Quench’s product packaging flips the automotive additive segment on end, so to speak. The shape is a modified triangular shape - quite eye-catching in the world of round and oblong narrow-neck bottles. The razorback line of indentions just makes you want to grab it and manhandle it into your radiator. The serrations help larger hands easily hold the bottle with a good grip while pouring the product into their car’s radiator.
Because of the off-set, angled neck finish, we had to design a way for this package to be filled that did NOT mean the filler would have to spend money to make it work on their filling line. The flattened portion on the right bottom side of the bottle was designed so the empty bottles would go down the line on that flat portion, rendering the neck finish straight up on the filling line.
Functionality? It’s in there!