“Top It Off With A Custom Closure”
There may be a hole in the cap, but there’s no hole in the theory that 3Vodka’s custom closure was able to help distinguish their package from all of its competition.
Copying their look was just not going to be easy, since they chose TricorBraun Design to create a bottle with custom embossing across the top and bottom of the bottles. And then there is that closure. The hole catches the eye and just invites you to pick it up and check it out.
“3Vodka, out of Chicago, opted for a glass miniature, designed and supplied by TricorBraun, instead of a conventional single-serve plastic longneck. Setting the bottle apart on store shelves are embossed 3’s that are screen-printed to repeat the graphics printed on the bottle’s companion five-pack paperboard carrier. When stacked, the carries repeat the 3 brand message in a most dynamic way.” Packaging Digest Magazine – New Perspective – September 2003