“Pinch-waist Pick-me-up”
They just knew we could increase their sales. That’s why, when Marquez Brothers needed entirely new packaging to launch their new line of Mexican Style Drinkable Yogurt products, they came to TricorBraun.
We started with a structural design for the bottle to maximize the shape for shelf impact. Marquez wanted consumers to pick it up and feel how easy it is to hold while drinking. But catching the consumer’s eye is not just in the bottle shape. It is also the colors and the graphical elements of the package. So TricorBraun designed graphics for the shrink sleeve labels that accentuate the curvature in the bottle’s form.
“Sales have increased more than 40% since introduction of this package.” Food and Drug Packaging Magazine – 2004 NACD Awards Showcase.