“Smaller Package, Bigger Value”
Method Products has become renowned for their “cool” packaging and their strong eco-friendly philosophy. The packaging for their line of laundry products could be no exception. So, starting with an initial sketch from the customer, TricorBraun Design engineered a package concept into a viable container.
The package stands out on the shelves from competitors in the detergent section with its curvy, feminine shape, as all Method Product’s packaging does. But it is not just looks as the only goal.
Sustainability is also an important consideration, so TricorBraun incorporated the handle as a design element, giving the package a more compact shipping footprint, yet keeping a large label area for shelf presence. The handle’s placement is ergonomically as well as environmentally friendly, making the product easier to pour. In addition, the container is manufactured from 25% PCR for environmental friendliness.