“Shakes It Up”
Traditionally, powder cleansing products have been sold in straight-sided cardboard containers with a stock metal sifter end cap. Spic and Span came to TricorBraun Design wanting to shake it up a bit – the category that is.
Starting with the container itself, we designed a custom round bottle with a recessed deco panel to protect the shrink sleeve label. The inset panel also gave the brand something few others had done – something other than a straight sided round bottle. By using an HDPE bottle, the brand now has a more premium feel instead of the standard cardboard tube.
But the big breakthrough was in the cap – how the product was dispensed. The metal sifter lids were the old standard. Spic and Span wanted their own cap, one that would help brand the product. By designing a direction sifter pattern to one end of the closure, the package now clearly had a premium value to the customer. Embossing the top of the lid with the name gave Spic and Span its identity.
“Shakes It Up”
Traditionally, powder cleansing products have been sold in straight-sided cardboard containers with a stock metal sifter end cap. Spic and Span came to TricorBraun Design wanting to shake it up a bit – the category that is.
Starting with the container itself, we designed a custom round bottle with a recessed deco panel to protect the shrink sleeve label. The inset panel also gave the brand something few others had done – something other than a straight sided round bottle. By using an HDPE bottle, the brand now has a more premium feel instead of the standard cardboard tube.
But the big breakthrough was in the cap – how the product was dispensed. The metal sifter lids were the old standard. Spic and Span wanted their own cap, one that would help brand the product. By designing a direction sifter pattern to one end of the closure, the package now clearly had a premium value to the customer. Embossing the top of the lid with the name gave Spic and Span its identity.