“Unique Twist”
In the style-conscious arena of salons and indoor tanning, image is everything. Knowing this, the package designer began with a basic idea from the tanning products manufacturer that the bottle needed a high impact visual cue. Using a simple geometric shape, a square, and offset twisting it from top to bottom gave the unique visual cue of sophisticated and fresh.
Using soft curves, the designer twisted the square with hard-edged radius corners, making sure that one of the four corners ran through the front of the bottle to highlight the twist.
The bottle, collar and pump were all custom designed to be integrated into the top of the package. To achieve that, the collar and pump head proportions had to be modified, balancing the curved, twisted form and straight-line function of pumping out the product. Accidental dispensing was taken out of the equation with the design of an anti-pump plug for the front nozzle.