“Express Yourself by Design”
When it comes to a product re-launch, the same old styles will just not do. The KMS California Brand re-launched their entire line of hair products. As their package design partner, TricorBraun’s main goal was to move away from stock components and give KMS a sleek and stylish new look, that translates to the customer how fun and hip this product really is!
Easy? A stock cap. Not so easy, but much cooler? Developing a new cap to go with the new bottle.
By using a custom cap we were able to create a flush fitting, triangular shape that completed the smooth contour of the bottle from top to bottom.
“The packaging for all nine sub-lines of KMS California is reflective of our multi-faceted approach to the brand – one that displays individuality, a fusion of native, natural ingredients, and embodies California lifestyle,” says Colin Sillery, President of KMS Californian Global Marketing.
The end result of the KMS California Product line was a clean and simple design with bursts of color provided by the custom disc-top dispensing cap and simple, yet elegant artwork for the label.