“Swinging with Squares”
Not too hip to be square, California Tan’s new Oasis tanning line is contained in a tight, clean, tapered square. Square doesn’t have to mean we can’t have fun! A “stock” engine was used on this model, a stock pump engine that is. But we bumped up the excitement by encapsulating the engine with a custom shroud.
In today’s interactive world, making it fun is the key. So TricorBraun Design and California Tan developed a very large, oversized “swing” cover to give the package a real aesthetic draw to the customer. Their first instinct is to pick up the package and say, “What is that and how does it work?” If you can get the consumer to pick it up off the store shelf there is an 80% chance that it will end up being purchased. The large, gold plated, swing collar really played into that appeal.
“Swinging with Squares”
Not too hip to be square, California Tan’s new Oasis tanning line is contained in a tight, clean, tapered square. Square doesn’t have to mean we can’t have fun! A “stock” engine was used on this model, a stock pump engine that is. But we bumped up the excitement by encapsulating the engine with a custom shroud.
In today’s interactive world, making it fun is the key. So TricorBraun Design and California Tan developed a very large, oversized “swing” cover to give the package a real aesthetic draw to the customer. Their first instinct is to pick up the package and say, “What is that and how does it work?” If you can get the consumer to pick it up off the store shelf there is an 80% chance that it will end up being purchased. The large, gold plated, swing collar really played into that appeal.