“Classic Tube Revamped”
Swedish Beauty was after a higher end look – no cheaper-looking tubes for their high-end tanning products! But, not wanting to confuse the customers, they wanted to maintain and keep their packaging in the aesthetics of a tube category.
With that goal, TricorBraun designed a blow-molded bottle in the shape of a traditional tube, giving it the general familiar look, but with capabilities for more elaborate design opportunities of an HDPE bottle. This enabled Swedish Beauty to maintain their trademark “S” curve on the face of the bottle with a recessed surface transition to create that curve. To add to the impact and brand of the trademark “S,” the transition detail was highlighted with a thin blade of hot stamped chrome.
“Classic Tube Revamped”
Swedish Beauty was after a higher end look – no cheaper-looking tubes for their high-end tanning products! But, not wanting to confuse the customers, they wanted to maintain and keep their packaging in the aesthetics of a tube category.
With that goal, TricorBraun designed a blow-molded bottle in the shape of a traditional tube, giving it the general familiar look, but with capabilities for more elaborate design opportunities of an HDPE bottle. This enabled Swedish Beauty to maintain their trademark “S” curve on the face of the bottle with a recessed surface transition to create that curve. To add to the impact and brand of the trademark “S,” the transition detail was highlighted with a thin blade of hot stamped chrome.